Dr. Alice Pailhès
Unveiling the magic of your mind
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Your mind is the magician.
I’ll show you its tricks.
I’m Dr Alice Pailhès — a psychological scientist, magician, author, and speaker exploring how your mind constructs the reality you live in.
What if the limits you think are real… are just illusions your mind hasn’t seen through yet?
I reveal the hidden mechanisms behind decision-making, perception, belief, and how they shape your choices, your behavior, and the life you live.
By blending rigorous psychological research with the principles of illusion and wonder, I show you how our minds deceives us, and how to use those same mechanisms to transform your reality consciously.
I’m one of the few researchers in the world specialising in the psychology of magic, a field that uses magic as a scientific tool to understand how we experience the world.
Whether I’m on stage, online, or in the lab, my mission is to help you stop being a passenger of your mind and become its architect.
Biography
Dr Alice Pailhès’ research pioneered the scientific study of magicians’ mind control techniques, revealing how subtle psychological forces can shape decisions, beliefs, and perceptions without our awareness.
Her work has been published in top-tier academic journals and featured in media such as TED, TEDx, BBC, The Financial Times, and WIRED.
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Highlights:
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Author of the Vanishing Inc Best seller The Psychology of Magic and the upcoming tradebook The Art of Being Fooled (MIT Press, 2026)
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Keynote speaker at science festivals, corporate innovation summits, and global conferences
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Committee member of the Science of Magic Association
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What I offer
Talks & Keynotes – Engaging, interactive talks that challenge assumptions and inspire new ways of thinking.
Magic & mentalism stage shows – Captivating live performances blending wonder, psychology, and audience participation for unforgettable shared experiences.
Creative Consulting – Helping speakers, media, museums, theatre, and brands design immersive experiences grounded in science (and magic!).
What's next?
I'm currently finalizing my first trade book, The Art of Being Fooled (MIT Press), which explores how the psychological principles behind magic tricks can help us understand and reshape our everyday thoughts, behaviors, and beliefs. The book is scheduled for release in late 2026.