The Psychology of Magic
My book on the psychology of magic, co-written with Gustav Kuhn and published by Vanishing Inc., brings together years of scientific research to explore how magic works on the mind — and how magicians can use these insights in practice.
Since its release in 2023, it has become the fastest-selling titles on Vanishing Inc. and a recurring bestseller within the magic community.
“Wonderful scientific insights into the psychology of magic. An essential read for any serious magician!”
— Derren Brown
The book is available through specialist magic retailers, including Vanishing Inc.
Magical News
Here are Alice's updates on projects related to magic outside the academic world. The page reunites resources including podcasts, interviews, or exciting news for the world of magic.
Event
The Session 2026
I had the pleasure of taking part in The Session once again, held from January 9–11, 2026 in London, alongside Vanishing Inc. ✨
As part of the Magic Lab, we ran a series of interactive and playful experiments designed specifically for magicians. I also led workshops on ethics in mentalism and shared some particularly surprising findings from comparisons between magicians and non-magicians.
Thank you to everyone who joined, took part in the experiments, or came to the sessions, these moments of shared curiosity and reflection are exactly what I love to create.
Article
The NEAT REVIEW
An article of my taxonomy of forcing techniques et the psychology of magic is available in the fifth edition of the amazing NEAT REVIEW.
Podcast
The Penguin Magic Podcast
In this interview with Erik Tait, we discuss our new book, The Psychology of Magic From Lab to Stage, and what magicians can learn from studying the psychology of magic in a laboratory setting.
Podcast
Art of Impossible
In this interview with Alex, I shared insights on forcing, the psychology of magic, gender in magic and ethical problems of presenting mentalism and magic.
Podcast
The Successful Mentalist
In this episode, I joined Aidan and Ashley to discuss how we can apply psychological principles to make our tricks deceptive. We talked about how mentalism principles can be used to enhance creativity and manage depression.
Event
The Session 2023
I gave a talk at The Session, one of the greatest magic convention in the world (13th to 15th of January 2023 in London, UK). We also ran workshops on eye-tracking and how to use objective feedback through surveys, as well as studies to measure magicians' expertise and skills! Some other scientific surprises are about to come... Stay updated!
Podcast
Lost Angelus: Magic Meets Science
My interview with Jeremy Griffith on Forcing Techniques of Magicians and Mentalists under the microscope of rigorous experimentation.
Podcast
Of Sleights and Men
In this episode, I joined The Daily Magician to discuss:
How much of Derren Brown's magic is true 'mentalism' (it was far more than we expected)
The BEST force in magic (I guarantee it will surprise you)
How to avoid being tricked (the answer made us laugh out loud)
And finally... why all humans are lazy (and how accepting that can change your life forever)