Psychological Scientist

Dr Pailhès earned her Ph.D. in Psychology from Goldsmiths, University of London, where she pioneered experimental studies on magicians’ forcing techniques — subtle methods of influencing people’s choices without their awareness. 

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Today, her work goes far beyond studying illusions: she translates the science of belief, agency, and perception into practical tools that leaders, innovators, and high-performers can apply to transform behaviour, drive change, and unlock human potential.

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Her approach blends rigorous cognitive science with experiential methods drawn from magic, placebo effects, symbolic thinking, and ritual design. Her mission is to show how the mind’s hidden mechanisms can be consciously harnessed — not just to understand reality, but to shape it — enabling individuals and organisations to create environments, narratives, and habits that make extraordinary outcomes feel inevitable.