Welcome to Alice's Wonderlab
Revealing the illusions that shape reality and unveiling the magic of the mind.
At WonderLab, we explore the hidden forces that shape perception, belief, and creativity — and turn them into tools for transformation.
What we do
WonderLab is born at the crossroads of psychology and magic.
Founded by psychologist and magician Alice Pailhès, WonderLab explores how illusions — the ones on stage and the ones in our minds — reveal the hidden mechanisms of human behavior.
Our mission: to help leaders, individuals, and creators harness this knowledge to spark curiosity, innovation, and transformation.
For Organizations & Leaders
Workshops and keynotes that turn psychological insights into practical tools for decision-making, resilience, creativity, and trust.
For the Curious Mind
Interactive experiments, articles, and content that let you experience the science of wonder — and apply it to everyday life.
For Creative Industries
Collaborations with museums, media, and cultural partners to design experiences where science, magic, and storytelling converge.
Our research
WonderLab, it's also and primarily a research lab.
We design and run original studies on perception, decision-making, placebo effects, and the psychology of magic. Our work is connected to international academic networks, and we publish both in peer-reviewed journals and in accessible articles for the wider public.
By combining scientific rigor with creative methods, WonderLab makes research not only reliable but also engaging and experiential. Each study feeds directly into our talks, workshops, and media projects — ensuring that what we share is both evidence-based and deeply human.
CURRENT STUDY: THE WONDERMAKER SCALE
Do you use rituals, signs, or personal symbols to guide yourself through life — even if you don’t believe in magic?
In this 3-minute study, you'll answer questions about how you use meaning, metaphor, and intention to regulate emotions, boost creativity, or make sense of experiences.
At the end, you can choose to receive your personal WonderMaker profile (free) based on your responses.
Take the WonderMaker Study Now → Click Here
