top of page


Are you a Pattern Whisperer, Ritual Alchemist, or Inner Storyteller?
Welcome to the WonderMaker Scale: A new psychological tool to explore how we use story, symbol, and ritual to navigate life. Over the...

alicepailhes
5 min read


Do Names Shape Us? I'm launching Alice's Wonderlab!
I’ve often wondered whether being named Alice had something to do with how I turned out. Not just the curious child asking endless...

alicepailhes
3 min read


What Magic Taught Me About Finding My Voice
I’ve stood in front of all kinds of audiences over the years. Not always on big stages or audiences like TED, but sometimes in dim-lit...

alicepailhes
2 min read


Why We See Faces in Random Places: How our brains turn randomness into meaning
What do you see in these photos? If you saw faces, congratulations—you’re experiencing pareidolia . It’s not a glitch in the system....

alicepailhes
4 min read


Perception Is a Prediction: What a Grey Illusion Reveals About Perception and Reality
Look at the picture above. At first glance, it feels obvious: the top block is lighter, the bottom one is darker. That’s just how it...

alicepailhes
3 min read


The Illusion of Control: Why You Think You’re in Charge (Even When You’re Not)
Have you ever pressed a pedestrian crossing button — then felt oddly satisfied when the light changed seconds later? Or hit a “close...

alicepailhes
3 min read


The Magic of Leadership: 3 Magic Principles to Elevate Your Leadership
Imagine a moment of pure astonishment—watching a magician defy logic and make the impossible happen right before your eyes. That spark of...

alicepailhes
4 min read


A psychological classification of forcing techniques
The psychology behind different types of magicians' forces. Over the last 7 years, I have tried to bridge the gap between the field of...

alicepailhes
8 min read
bottom of page